Having a clear picture of your user can help you understand
- What are some common characteristics they share:
For example, mom H is in her early forties living in Beijing. She had spent 10 years studying and living in the US. Now she is working full time as a college lecturer and is very involved in her boy G’s education.
- What problem they would like you to help solve:
For example, mom H would like her son to learn English and she is particularly keen on his pronunciation at this stage. Also, she said her son is not very interested in in-person English classes as he feels these classes are too long and too boring.
As an educator herself, she sees how important it is to develop an effective habit of learning and understanding, rather than just repeating.
- How you can identify, discover, and connect with more of them
For example, three times a week, mom H listens to an English podcast when walks to her office. When she is cooking, she listens to some stand-up comedy show radio program (with English tutoring service advertisement). She is in a few moms’ social media groups that organise sports activities for families in Beijing during weekends. Every Saturday she takes her son to a swimming club nearby.
- What solutions best suit them in terms of a learning plan, lesson package, and price
For example, mom H and her son live in the campus area, so they are home from 5 pm in the afternoon. During the summer, winter holidays, she is traveling to visit her own family in other cities. She is very keen for her son to take online classes, so she does not need to drive in Beijing. As she speaks English well, she like the idea of recorded materials outside teaching hours very much. She values education for her son and plans 20% of her monthly income on his education.