Your treasure bag is extremely powerful with the right client, and you know how to mix and match the ingredients, to solve the right problem.
However, it doesn’t work with everyone and that is perfectly fine. Our job is to find out who will absolutely love your bag and grow the likes of these. Let us take your treasure bag and continue the journey to ask, “Who might love this treasure bag?”
Usually, we start with our existing clients, those who are happy with us, who stayed with us for a long time, who always respond very quickly and warmly towards us. If you feel you have found the one who loves your bag and only yours, jump to step 4 – create your user profiles.
If you don’t have such fans from your existing client pool, we can form a few hypotheses who might love your treasure bag and test each one out.
Let’s take Lucy as an example. Lucy (a hypothetical person based on a few real clients I interacted with) is an American woman who married a French man and lives in Paris. She adores reading and had worked in the children’s book publishing business before she became a full-time mom. Three years ago, she began to teach Chinese children English online via platforms and now she would like to launch her independent teaching path.
In her treasure bag, she has language and cultural skills (English and French). Her professional skills include book publishing and online teaching. Also, she has extensive experience interacting with children, in person (with her own children) and online (with her platform students). Most importantly, she loves reading, with her children and her students.
Lucy formed several interesting theories about who might love her treasure bag:
- American moms living in the USA who want their children to learn French
- French moms who speak English and want their children to speak English
- French moms of Chinese cultural heritage who want their children to enhance English literacy
- Chinese moms in China who want their children to speak English: Lucky is teaching them via existing platforms, and she wonders if they would become her own students when she teaches independently.
Lucy has a few hunches but she doesn’t have a precise idea yet who her right client is. Before she invests in getting a website or getting a curriculum, she decides to communicate. There is one way (usually the best way) to find out: having a conversation with them to test the magic of her treasure bag.
Source of image: https://www.behance.net/gallery/129154179/Hints-From-GradesFixer