You are independent but you are not alone. Collaborating with the right people and organizations can be a cost-effective (very often free) way to get students if you don’t have a marketing and sales budget.
It is also essential when you are recruiting students for your online teaching. Your online students are probably from another cultural background and speak a language you’re not familiar with. So, the right partner who can help you interpret your student’s language, culture, and context will be tremendously valuable.
I am based in the UK and most of my students live in the US or Europe. Therefore I rely heavily on parents in continental Europe and North America to be my partners. They help me test payment solutions, recruit new learners, and recommend marketing channels. I can’t say thank you enough to these wonderful cross-cultural parents and partners.
Partners can be parents who share your vision and mission or can be NGOs, charity organizations, schools, or other business entities (without conflicts of interest). The more support you can offer to these partners, the more help they give, hence the more students you can get.